MULD Brand Identity and Packaging

A modern brand crafting refined, ready-to-brew mulled wine kits that blend warmth, minimalist design and the quiet indulgence of the season. Creating a warm colour palette inspired by the warmth of the autumnal season, Christmas trees and the ingredients in mulled wine.

The main packaging of the product, recycled kraft pouches were used as a way to reduce additional waste, since typically it is increased during the festive period. Ingredients found within the mulled wine pouches were illustrated and included on the packing, to create dimension and allow the customer to easily see whats inside.

It was decided to also include a white mulled wine, although not common, it allows those who aren't red wine drinkers to still participate in this festive tradition. Along with an apple cider option that is intended to be non-alcoholic for those under age or choose not to drink, by adding these additional target audiences into the product, it allows everyone to enjoy MULD and create memories of the best parts of the festive season together.