Overcaffeinated Brand Identity and Packaging

A bold and energetic branding concept inspired by the daily ritual of caffeine-fuelled creativity. Overcaffeinated captures the fast-paced buzz of productivity with punchy visuals, playful typography, and a colour palette that feels as stimulating as your favourite brew.

At the heart of the brand is Jitter, a slightly unhinged but loveable Tasmanian devil mascot, embodying the wild energy (and occasional chaos) that comes from one coffee too many.